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Super Bowl Game Day Results: M&Ms Proved Giant Success

Super Bowl 2012 was met with a giant ‘eh,’ (unless of course, you were a Giant). The game, while a close match-up, was decidedly lackluster; the commercials were mildly entertaining; and integrated...

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2012 Planning: Key CXM, EIM, E2.0 Items for Your Calendar (7-Feb)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we’ve missed something, don’t hesitate to a2a_linkname="2012 Planning: Key CXM, EIM, E2.0...

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Internet Explorer Regains Market Share From Firefox, Chrome

“The reports of my death are greatly exaggerated,” says Internet Explorer, as Microsoft’s default Windows web browser regains some of the market share previously lost to its major competitors Mozilla...

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RIM’s Super Bowl Advert to Launch the BlackBerry 10

Treading in the footsteps of the legendary Apple advert, RIM will take one of the hyper expensive Super Bowl ad slots to start the marketing campaign for BlackBerry 10. Will it promise a user...

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For This Year’s Super Bowl Sunday, Pass the Mobile Video

It’s the biggest football game of the year, a celebration of munchies and the Oscars of TV advertising. But, these days, viewers have more than one screen to view during the Super Bowl, and the Adobe...

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Super Bowl Advertisers Cross Channels

Since the 1970s, the Super Bowl has been known as the granddaddy of all TV advertising opportunities, with companies ponying up huge bucks and devising elaborate and outrageous ads designed to stick in...

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Livefyre Makes Super Bowl Social with an Interactive NewsHub

Interactive social platform provider Livefyre is attempting to make the Super Bowl a little more social with a new application called the Super Bowl NewsHub that will provide real-time interactive...

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This Week: Building Better Digital Experiences + Buckle-up for Super Bowl Sunday

Better Web Experiences February brings a new editorial focus — building better web experiences with marketing automation. To get started, let’s take a minute to look at the 5 pillars of web experience....

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Smartphones Taking on the Giants of Super Bowl Advertising

While we wait to see how BlackBerry Will promote the BB10, the new Star Trek movie already has an app, while Motorola, GoDaddy.com and others are putting up a heavy advertising presence among the car...

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Super Bowl Ad Roundup, a Little Social Media, A Little Cheese

Super Bowl action means one thing in the digital marketing a2a_linkname="Super Bowl Ad Roundup, a Little Social Media, A Little...

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We Know What You’ll Be Eating During the Super Bowl [Infographic]

Hunches are good, but data is better, so says best-selling author Dan Pink. And in a world of big data and sophisticated analytics, why would you even want to go on a hunch, especially when there’s so...

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A Look Ahead: Community Manager Appreciation Day 2015

What runs for 24 consecutive hours in late January? No, it’s not the Super Bowl pre-game show — although that certainly comes close. It’s Community Manager Appreciation Day (CMAD), which will take...

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What B2B Marketers Can Learn from Super Bowl Advertisers

$4.5 million. That’s the record-breaking, going rate at NBC for a 30-second spot in this year’s Super Bowl, according to AdWeek. And brands are doing everything they can think of to squeeze the most...

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CMSWire Tech Super Bowl: Seattle vs. New England

Forget the Patriots vs. Seahawks. Starbucks vs. Dunkin Donuts. Tom Brady against Russell Wilson. The 49th Super Bowl of the National Football League — set for Sunday, Feb. 1 — also features an...

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Content Marketing: The 4 Most Critical Components to Measure & Analyze

Content marketing has gained much traction over the last 18 months and for good reasons. It is becoming an important part of any organizations marketing mix and can have an immediate impact on how...

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Content Marketing: The 4 Most Critical Components to Measure & Analyze

Content marketing has gained much traction over the last 18 months and for good reasons. It is becoming an important part of any organizations marketing mix and can have an immediate impact on how...

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Content Marketing: The 4 Most Critical Components to Measure & Analyze

Content marketing has gained much traction over the last 18 months and for good reasons. It is becoming an important part of any organizations marketing mix and can have an immediate impact on how...

View Article


Content Marketing: The 4 Most Critical Components to Measure & Analyze

Content marketing has gained much traction over the last 18 months and for good reasons. It is becoming an important part of any organizations marketing mix and can have an immediate impact on how...

View Article

Content Marketing: The 4 Most Critical Components to Measure & Analyze

Content marketing has gained much traction over the last 18 months and for good reasons. It is becoming an important part of any organizations marketing mix and can have an immediate impact on how...

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How to Stay on Top of an Ever-Changing Online Landscape

A new year has begun, and it is promising to bring further advances in technology and changes in the way we work online.As marketers, we already need to be aware of the many different marketing outlets...

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